In this session, teams are required to design and build an oversize appliance that reflects the company’s vision, mission and values (VMV) before giving a sales pitch to a judging panel. This process helps to facilitate team collaboration and encourages a consideration of the impact of organizational values on attitudes and behaviors. It is a lively and fun process that also assists with internalising and communicating shared values. CAP ultimately gives all stakeholders a chance to integrate their brand into their VMV’s, and match behaviors to use as a weapon of competitive advantage.